The people who decide
Porchlight is opened by the people who plan the birthdays, book the trips and buy for the grandkids. A family that shares its week together also decides a lot of things together.
Advertisers
Meet the family where it gathers.
Porchlight is where a family shares its week: the photos, the plans, the birthdays coming up. An ad there reaches the people who decide, with no tracking, and never inside a private moment.
Why Porchlight
A family that is paying attention.
No tracking, by design
Porchlight carries no advertising identifier, no pixel and no third-party script. Your creative is an image we host and a tap we count. Nothing about a family ever leaves the app.
Never in the private moments
Where an ad can appear is decided in one place. Never inside a time capsule, a voice note, a comment or the Flash. Your placement sits on the everyday surfaces: the feed, the Porch, the calendar and More.
- 3formatsa phone strip, a wide banner and a square, uploaded creative only
- 4everyday surfacesthe feed, the Porch, the calendar and More
- 0trackers, pixels or identifiersan image we host and a counted tap, nothing more
Formats and specs
Three formats. Uploaded creative only.
Your artwork is hosted by us and served from Porchlight’s own address. No hosted URLs, no pixels, no scripts.
Phone strip 5:2
- Recommended
- 1250 x 500 px
- Minimum
- 750 x 300 px
- Where
- The iPhone and Android apps and any phone-sized screen: between family posts in the feed, on the Porch, on the calendar and in More. Shown at its own shape, never cropped; a logo and a one-line tagline read best.
Wide banner 3:1 to 4:1
- Recommended
- 2250 x 750 px
- Minimum
- 1124 px wide
- Where
- Porchlight on a laptop or desktop: the top of the feed and the calendar, and the foot of the Porch. Shown full width, never cropped; the Sponsored tag sits over the top-left corner.
Square 1:1
- Recommended
- 1000 x 1000 px
- Minimum
- 710 x 710 px
- Where
- Sponsor tiles at the foot of the feed, the Porch and More.
Where it sits, drawn to scale
One buy covers a desktop and a phone. The shaded area is the ad, against the screen it lands on.
Wide banner, on a desktop
2250 x 750 px · shown to 640 px
Across the top of the family feed and the calendar, at the column’s full width, never cropped. The Sponsored tag sits over the top-left corner.
Wide buy, on a phone and in the app
the 5:2 strip swaps in · 1250 x 500 px
Between two family posts, the width of a card. A 3:1 banner on a phone is a stripe nobody can read, so the strip you supplied takes its place.
Square, on a desktop
1000 x 1000 px · three across
Sponsor tiles at the foot of the feed, the Porch and More.
Square, on a phone
1000 x 1000 px · one, full width
The same tiles, one at a time. Center-cropped to a square, so keep a logo away from the edges.
What a family would see
Real Porchlight screens, with a sample ad put in where it would run: between two family posts in the app, and across the top of the feed on a computer. The ad takes a card’s place in the stream; it never sits on top of anybody’s photo or words.
One square creative, rotating in the square slots.
A wide banner plus a 5:2 phone strip. The banner runs on laptops and desktops and the strip runs in the apps and on phones, so one buy covers every screen a family uses.
The screens above are illustrations: advertising launches with the iPhone and Android apps, and founding advertisers are booking now. Every placement carries a visible Sponsored tag. Every tap is counted on our side and reported to you; nothing is counted on the family’s. We do not run advertising for tobacco, vaping, alcohol, gambling, dating, political campaigns, or anything a family would not expect to meet at its own table.
Get in touch
Tell us what you would like families to know.
Porchlight is built and run by Wave Agency in Melville, New York. Send a note and a person answers, usually the same business day.
- Launch pricing for founding advertisers.
- Creative help if you need it: we cut both formats from your brand kit.
- Monthly reporting: impressions and taps, per placement.